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To be honest, most children's television shows are off the air before long. Oftentimes, a show is started to catch in on a fleeting craze, or else the appeal of the concept just isn't that timeless. Once in awhile, though, we get a show like Sesame Street, The Wiggles (perhaps one of the most popular franchises in Australian toys and television), or Howdy Doody, which winds up hitting upon just the right idea at just the right time, and becoming not just a flash in the pan half hour of daily entertainment, but an integral element of the cultural landscape.

As anyone with a daughter, granddaughter, little sister, or niece knows by now, Dora the Explorer is probably going to be one of those shows. Having first aired in 1999, the show has run for nearly a decade by now, and doesn't seem to be going anywhere anytime soon. In 2004 alone, the franchise made $1 billion in revenue from television and toys.

The appeal that Dora the Explorer has for children, and especially young girls, is quite simple. If you want princesses or Beverly Hills party girls, you can take your pick from any number of dolls and TV shows. The glamorous hair and makeup gals are, quite honestly, a dime a dozen. Dora the Explorer has found a tragically unexplored niche in the fact that there really just isn't much out there for young girls who want some action and adventure in their lives.

Most adventure toys and shows are marketed at boys, but if you think about it, that's kind of silly. Girls love Indiana Jones just as much as boys do. In fact, when the boys toys sword and sorcerer cartoon series He Man and the Masters of the Universe aired, it quickly developed a huge following of young girls, simply because there was so little available for adventuresome girls at the time, and He Man offered plenty of female action heroes to root for.

For some adults, Dora the Explorer brings to mind memories of exploring the parks and forests around our childhood homes. We would turn a stick and an old shoelace into a bow and arrow, imagining ourselves as Errol Flynn or Harrison Ford. As children, we want to explore and imagine ourselves as heroes on some incredible journey. For girls, there is very little on television and in toys to encourage this, and Dora the Explorer is not only a great idea, it's long overdue.

What's more, Dora the Explorer has a well developed cast of wonderful characters, and that's important for any long running children's show. Dora herself is fearless and capable, the excellent adventure hero, while her sidekick, Boots the monkey, is funny and helpful. Swiper, the masked fox who gets his kicks by "swiping" people's treasured keepsakes is generally pretty harmless, providing just enough of a threat to keep kids on the edge of their seats, but not quite enough of a threat to be scary. Displaying Dora's heroic character further, she's generally optimistic and kind to all of the other characters, even to the point that she does not hold a grudge against Swiper. Such values are often missing in children's entertainment.

It's interesting to note that, while Dora the Explorer is typically aimed at a female audience, there are plenty of boys who love the show as well (not that they'd ever admit it to their friends), prompting the producers to launch the spin-off, Go Diego Go, about Dora's equally adventuresome cousin, Diego, allowing boys to join in the adventure without having to admit that they like a girls show.

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Gm Pulls Ads From Imus Show

General Motors Corp. joined other sponsors that are pulling ads from the "Imus in the Morning" program following last week’s controversial comments of the jock about African Americans as well as female college athletes.

GM said it will stop advertising during the Imus show. The show originated on the CBS-owned WFAN in New York and is syndicated nationwide. The program also is simulcast daily on the MSNBC cable television channel. GM in 2006 was the top advertising spender at MSNBC overall and during the Imus program, according to TNS Media Intelligence.

The automaker issued a statement that stated: "General Motors obviously does not condone the comments Don Imus recently made in reference to the Rutgers University women's basketball team. Mr. Imus has publicly apologized, and admitted his comments were ‘completely inappropriate and offensive.’ He has also stated his intention to make changes to his show. We acknowledge and welcome these actions. We have decided, however, to suspend our advertising while we continue to monitor the situation."

In 2006, the largest automaker spent an estimated $692,000 purchasing commercial time during the MSNBC simulcast of the Imus program. The ads were not as simple and affordable as those of Volvo car parts for it does mean that they include a heftier sum. Overall, the automaker spent $7.95 million at MSNBC. The data was divulged by TNS. Other top sponsors of Imus include Sprint Nextel Corp., PetMed Express Inc., Verizon Communications Inc. and drug maker GlaxoSmithKline PLC. Spokesmen for the Ford Motor Co. and the Chrysler Group said that those car companies do not advertise during the Imus show, but said that it is possible some of their dealers may independently buy spots in their local markets.

On April 4, Imus, along with producer and sidekick Bernard McGuirk, bantered about the Rutgers University women's basketball team which had lost an NCAA Championship game the night before. He referred to the athletes with the slur "nappy-headed hos."

The next day Imus issued a brief apology but retort to the derogatory dialogue on his show continued throughout the weekend. On Monday a visibly shaken Imus offered a longer on-air mea culpa, describing himself as a "good person" who "said a bad thing." But the mea culpa failed to appease many critics. These critics pointed to comparable misogynistic and racist remarks Imus and his staff have made in the past.

The Rev. Al Sharpton, the NAACP Chairman Julian Bond, and others have called for the ouster of Imus, who nonetheless appeared on Sharpton's Monday broadcast. Imus, up until now, continues to convey his remarks and apologies to the players and their families. The Rutgers basketball players and their coach held a press conference Tuesday and agreed to meet with the radio host.

"This young team fought through immeasurable odds to reach the highest pinnacle and play for the school's first national championship in a major sport," said C. Vivian Stringer, the coach of the team. "To serve as a joke of Mr. Imus in such an insensitive manner creates a wedge and makes light of the efforts of these classy individuals, both as women and as women of color."

CBS and MSNBC have said they will punish Imus by suspending the program for two weeks starting April 16. Procter & Gamble, office-supply chain Staples Inc. and other sponsors already have pulled their commercials from the program. The decision was made notwithstanding Imus’ repeated apologies and promises of reform.

GM intimated it will carry on its support to Imus' charitable efforts that cover work with sick and disabled children. Ryndee S. Carney, the GM spokeswoman, said the automaker has donated vehicles for use at The Imus Ranch, a nearly 4,000-acre cattle station in New Mexico. The ranch is used to offer kids with cancer and other diseases a 'cowboy experience.'

About the Author

Glady Reign is a 32 year old is a consultant for an automotive firm based in Detroit, Mi. she is a native of the motor city and grew up around cars hence her expertise in the automotive field.

I need a sidekick to fight crime, do you want to volunteer?

The perks are helping people, taking down bad people, wearing a cool costume with awesome gadgets, riding in the Dragon-mobile(okay, it is Ford Taurus), and hanging out in the DRAGON's Lair.
Okay, there is no salary, that is not what a hero is about. Your costume can be anything you want it to be.

Hey Dragon ,kara is here to volunteer,I am just in the mood to take out some Bad A...s...s People...and also to help people...my costume is one piece painted on Hot Pink Spandex suit my boots are thigh high and they are pink with glitter and they have 6 inch heels,which are used as weapons ,my gloves are pink with glitter and they are armed with Sharpe tiny knives that can be released with a touch from me....my belt is dark black with glitter and I carry the nessasary deadly tools.....my long thick hair is black with hot pink streaks my mask is black and pink glitter and it just covers my eyes and my lipstick is hot pink and is a deadly weapon....so pick me up I am armed and ready......luv kara

Summer Movie Preview
First off, forgive us for not having the budget to upgrade this summer movie preview to 3-D. Rest assured, there are plenty of eye-popping (brain-numbing?) epics in the preview list that follows, but to our pleasure and surprise, there is a surplus of attention-worthy 2-D flicks too. Happy summer...

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