Land Rover

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Land Rover
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Land Rover - All Car History Volume 11

Land Rover is a motoring legend - an icon for enthusiasts the world over, with its reputation for seeming indestructibility and rugged style.

Since the very first design appeared in 1948, the Land Rover name has become universally identified with four-wheel drive vehicles. The Land Rover story is a remarkable one that reads like a history of the 4x4 itself.

LANDROVER HISTORY

The first Land Rover appeared in 1948 - a simple and inventive working vehicle. Brothers Spencer and Maurice Wilks, Land Rover's creators, developed the iconic vehicle that combined utilitarian simplicity with rugged, dependable quality. The earliest models were designed to be serviced in the field and were manufactured as a range of four-wheel drive vehicles.

From the 1970s onwards, Land Rovers came under increasing competition as manufacturers the world over entered the off-road four-wheel drive arena. Land Rover has been owned by various organisations, including British Leyland, British Aerospace and BMW. In 2000, Land Rover was sold by BMW to Ford but was recently bought by the Indian company, Tata Motors.

LANDROVER FACTS

• Type: Subsidiary
• Founded: 1948
• Founder: Rover
• Headquarters: Solihull, England
• Key People: Geoff Polites, CEO
• Industry: Automotive
• Products: Automobiles
• Parent: Tata Motor Company

MODELS

• LAND ROVER DEFENDER - a four-wheel drive off-road utility vehicle available with a variety of body types, often used in agricultural, industrial and military roles, Increasingly, the Defender is being used as a private car.

• LAND ROVER DISCOVERY - an on and off-road four-wheel drive vehicle, the Discovery is the most popular Land Rover model and is now in its third generation.

• LAND ROVER FREELANDER - currently in its second generation, the Freelander is a compact crossover SUV. Launched in 1997, it quickly became the best selling compact 4x4 in Europe.
• LAND ROVER RANGE ROVER - a full size luxury four-wheel SUV, the Range Rover has been in production since 1970 undergoing a wide range of changes in three different generations.

• LAND ROVER RANGE ROVER SPORT - A sports - rather than off-road - orientated SUV.

DID YOU KNOW?

• Early Land Rovers were constructed of a lightweight rustproof alloy of aluminium and magnesium called Birmabright which was used due to post war steel shortages and the plentiful supply of post-war aircraft aluminium. Birmabright's resistance to rust helped Land Rovers build a reputation for being long-lasting even in the toughest conditions. In fact, it is estimated that around 75% of all Land Rovers ever built are still in use.

• The early choice of Land Rover colour was mainly down to the military surplus supplies of aircraft cockpit paint after the war - so early vehicles only came in various shades of light green.
• Early advertisements for Land Rovers bragged that the vehicles could be driven for thousands of miles on banana oil!

About the Author

Auto Trader World of Cars

What kind of land rover would be best for trailering horses?

my dad was thinking about a new car and was going to buy a used one. Where we will get it has hundreds and hundreds,of land rovers. but what model/engine would be best. it will be pulling a 2 horse trailer and a 1200 lbs horse. thanks pictures would help alot too.
my dad has always wanted one, we now have a ford ranger. which has a hard time. we where thinking bout the toyota, and the nissan's they have out now.

That's not much weight so even a 2WD V6 model can do the job. But any good V8 powered one will do fine. Don't just look at a Land Rover to do the job, many smaller trucks, such as a Toyota Tundra, will be perfect. Even a Chevy Silverado will do fine too. Look for the towing capacities of vehicles rather than focusing on a Land Rover. You may miss a real bargain.

Edit, the Nissan Titan is good I agree, but even used they are pricey. The Tundra would be a little more affordable if used. The best thing about trucks vs. an suv is that even in bad economic times, they hold value better. LR is all about image. The ones we get here in the states are ok, but the real monsters are the diesel powered ones avalible only in Europe.

Land Rover's front wheel drive future
British 4x4 specialist plans two-wheel drive future for Range Rover and Freelander models.

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