Honda Acura

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Honda Acura
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In March 2006, the Honda Motor Company celebrated an important milestone: the 20th anniversary of their luxury brand, Acura. Created to give Honda aficionados an opulent make that they could be proud of, Acura has successfully expanded the company's reach far beyond more prosaic models such as the Civic and the Accord. Today, Acura is a very different brand than the company that was birthed in 1986. Let's take a glimpse at Acura's past, their present line up, and what the next 20 years may bring for this esteemed Japanese automaker.

Back in 1981, Honda saw an opportunity opening up for itself that no one in Honda's headquarters wanted to miss out on: building and selling luxury cars to American consumers. Mercedes and BMW were both gaining traction in the U.S. as American luxury brands Cadillac and Lincoln sputtered and lost market share. Honda was already receiving widespread consumer acceptance and critical acclaim for the three models it was then selling in the U.S., so the decision to market more expensive and upscale cars was viewed as a strong possibility.

When Honda management decided to go with the upscale brand, they did this knowing that the cars would eventually have to stand apart from Honda in order to command the higher prices. Simply selling up market Hondas as Acuras would not work. Instead, each car was outfitted and retuned to compete directly against the leading luxury cars of that time.

The first two models to be sold as Acuras were the Legend, a V6 powered sedan and coupe, and the Integra, which was essentially a three door coupe based on a Honda Civic platform. Later, the NSX two seat roadster was brought out to battle Porsche and the Vigor sedan was introduced to fill the gap between the Integra and the Legend.

Over time, the various model names were dropped and replaced by vehicles with 2 or 3 letter designations. The Vigor became the TL, the Legend became the RL, and the Integra the RSX. Today, the MDX SUV, RSX sport compact, and TSX sedan, join the three other models to comprise the current Acura line up. A slightly smaller SUV, the RDX, will be joining Acura's line up later in 2006.

The future of Acura looks bright despite strong worldwide competition. Although Honda jumped into the market a few years before Nissan rolled out it Infiniti division and Toyota its Lexus line, Acura has trailed its Japanese competitors for over a decade now. Some critics have contended that this misstep has hurt Acura, while others see it as a typical conservative Honda decision to expand the Honda brand instead.

Future changes for Acura are sketchy, but model changes will likely include the introduction of diesel powered vehicles and more hybrid offerings. Some auto critics have suggested that Honda has the capacity of outflanking BMW and Mercedes by producing super luxury sedans and sports cars. Renowned Honda quality combined with European styling, luxury, and engineering have fueled Acura's success so far. An expansion of this theme to even larger and/or sportier models could vault Acura forward.

Truly, Acura has helped reshape the original perception that many motorists had about the Japanese brands, by delivering vehicles that are high in luxury, tops in engineering, and strong in refinement. If the last 20 years have proved anything it is that enthusiasts can expect much more from Acura over the next two decades. Kudos to the Honda Motor Company for developing a brand that has been so well received.

Matthew C. Keegan is a freelance writer who resides in North Carolina. Please visit his high octane blog -- The Auto Writer -- for industry news and model information.

Moorpark Honda Service

If you are the proud owner of either a Honda or an Acura and you've wished there were a place you could get your car serviced that offers it all, it's time you discovered that there is such a place : Westlake Independent Honda/Acura Service. This place has made it their business to cater only to Honda and Acura autos and their owners.

Whether your auto is older or brand new, you can get superb quality service that's unparalleled. With customer satisfaction as their main goal, Westlake Independent found a way to combine everything the Honda or Acura owner could possibly need under one roof. They supply a complete line of auto services. Their highly trained and ASE-certified technicians can perform everything from easy routine maintenance to complicated jobs like transmissions and A/C work. They don't just stop there, local shuttle service is available, and if you want to rent a automobile while your automobile is in the shop, they're setup to do that right there, too. No need to wait on another rental vehicle company, no necessity to try to rope in a friend or relative to taxi you around, merely a simple exchange and you are on your way in either a Honda or an Acura of your choosing. It almost sounds too good to be true, only the better part is, it isn't. Even if you are in the market to buy a new or used Honda or Acura, they will help you with that also. There's really nothing this facility cannot provide to the Honda or Acura owner.

Westlake Independent has been providing this type of service to Honda and Acura owners since 1988. Westlake Independent found in Westlake hamlet, CA is a customer-oriented one-stop shop. The huge, friendly staff is expert at what they do and their technicians take great pride in providing purchasers with consistent, quality service. Westlake Independent is the sole consumer shop in all the Conejo Valley to have been awarded the difficult-to-attain ASE Blue Seal of Excellence, and they've received it each year since 2003. Not only are their technicians ASE-certified, they have 3 ASE Master Technicians, the most celebrated title in the business. And 3 Master Techs at the same facility is really extraordinary. As well as being a certified member of the approved automobile repair Program, this shop has received two trophies from the automobile Club.

Westlake Independent is also a member of the BBB and maintains an A+ rating - the highest possible. The Ventura County Star even named this shop a 2009 Readers' Choice favourite. Westlake Independent offers a hundred percent satisfaction in all areas of service. They endeavor to surpass your expectations. They know that a satisfied customer is a repeat client and also the best free advertising around. If you need to understand more about Westlake Independent, be at liberty to visit them online at www.westlakeindependent.com. Here you'll be able to find out even more about what they have to supply and why taking your Honda or Acura to them when your car needs service or fix is truly a sensible thing to do. For a total helicopter view of all they have to offer please visit www.westlakeindependent.com. Westlake Independent Honda/Acura service is the do-it-all technician for your Honda or Acura.

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Can a Honda dealership replace my Acura keys?

Lost my keys and need to go to the dealership to get them replaced. I was wondering if Honda was capable of doing this? The nearest Acura dealership is very far away.

they can, they would replace it with a Honda key if you dont bring in an Acrua key

i have a 2008 Honda Ridgeline and i had them cut a 2008 Acura TL switchblade key and i have been driving with it for 1 year and 1 month tomorrow

Fire Risk Triggers Acura TSX Recall
WASHINGTON - Honda Motor Co. is recalling about 167,000 MY 2004-2008 Acura TSX cars because of the risk of a fire occurring under the hood.

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